alaan brand identity & stationery
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AlAan was introduced to us in 2013, by our client TIMA. AlAan’s aim was to develop a publishing company that used print, website and social media to promote a secular Egypt.
We worked with our direct client, Abdel Latif El Manawy, to develop the brand identity and corporate stationary, alongside the detailed design and project management of the build of their global headquarters in New Zealand House, Haymarket, London, a Grade II listed interior.
The brand identity was particularly interesting and challenging. During the concept stage we worked with an Egyptian calligrapher to help to develop the contemporary nature of the Arabic components of the logo.