autorama brand identity & collateral
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YellowYoyo’s business relationship with Autorama, van and pick-up brokerage company, began in the middle of 2013. In that time we’ve carried out a complete rebranding exercise, creating a suite of logotypes for the Autorama Group that reflects their no nonsense, straight talking attitude, great deals and excellent customer service.
At the end of 2013 the new branding featured in TV commercials on carefully selected channels such as Sky Sports and Dave, cementing the business firmly in the minds of tradesmen and women nationally.
Our involvement extended to printed collateral, van livery, brand guidelines, website design and the detailed design and project management of their new Head Office interiors and exterior signage.
Please visit Autorama’s website here
“I’ve been working Yellow Yoyo since July 2013. In that time they’ve helped me rebrand the business and establish a new design for our responsive website.
The best part of working with Yellow Yoyo on this project is that they’ve really taken the time to understand our business and the results have been excellent. They know that building a brand is much more than just a logo or a colour palette, its about everything we do, our tone of voice, our service levels and they really care about what they do, which is important.” Andy Alderson Managing Director Autorama Group