Vanarama brand logotype refresh
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We’ve been working with vehicle leasing business Vanarama since 2013, when we carried out a complete rebranding exercise for their organisation, creating a suite of logotypes, website, collateral. Early this year we completed a second planning, design, project management and branding office project for them – this time for their new, landmark two storey 2000sqm Headquarters.
Vanarama’s refreshed logotype reflects their straightforward, no nonsense approach and is better suited to the digital environment that the brand occupies.
We’re currently working with Vanarama to create their Brand Guidelines, thus ensuring that their new look and tone of voice is always correct and consistent – all the more important now of course, given the business’ expansion into the US market.