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Chocart

We like chocolate but recently we found something that made our eyes, as well as our taste buds, water. Like many of you we went along to the recent Marketing Week Live event in London. It was a sign of the times to see what used to be approximately 5 different events now wrapped into […]

Glenmorangie Pride

Chris and Bryan like their malt whisky but can only dream of owning, or even tasting, a bottle of the limited edition Glenmorangie Pride 1981. We love packaging and combine that with a liking for good whisky then it is no wonder Pride caught our eye. Glassware designer Laurence Brabant and furniture designer Wouter Scheublin […]

Frank Gehry

Frank Gehry‘s residential skyscraper, ‘New York by Gehry’ is quite simply amazing. It really does appear to be melting. The stainless steel exterior covers three faces of the tower and creates bay windows for some of the 903 apartments inside. The 265 metre-high tower is now the eighth tallest building in New York and the […]

Jaume Plensa

Jaume Plensa, the Barcelona sculptor, is currently showing his first major UK exhibition at the Yorkshire Sculpture Park in Wakefield. We love the scale and the lightness of the sculptures and you can see more HERE. You’ve got until September 25th to get it together and go visit.

Hello world!

In May 2011 Yellow Yoyo became 13 years old and we had previously decided to mark the occasion by designing and launching a new website. We wanted to develop a much better illustration of the breadth of the business and present in more detail the brand offer we give to each of our six vertical […]

Intelligent

Business founder and owner Darren Card was recommended to us by his business partner Pip Thomas, who has had many previous business brands created and nurtured by Yellow Yoyo. Darren had several businesses he wanted to brand as a group. Yellow Yoyo’s solution was to develop a single brand with a particular copy style with […]

Starbucks

Re-branding any business needs careful thought and great communication with customers. Omitting the company name completely in a rebranding is therefore a particularly brave thing to do and did not go down particularly well on Facebook and other social media when first announced early this year which began to indicate that Starbucks might have to […]