We honed our skills helping set up big London agencies, running large teams on multi-million pound projects.
We learnt from our experiences, setting up Yellowyoyo in 1998 determined to keep the business to a small group of highly talented, experienced and friendly individuals, delivering great, relevant ideas. Our decades of experience mean that we understand how to make an impact and enrich customer experiences across all channels, in a world where interaction and communication is constantly changing. The constant is that as the channels develop, so must brands.
Alongside creativity, our experience covers business intelligence, customer behaviour, customer retention strategies, finance, market knowledge, multichannel experience and project management.
We’re proud of the longstanding relationships we have with those who trust us with ensuring their brands are irresistible. That trust and those relationships are the catalysts to the success stories illustrated in this website.
Here’s the low down on the main players in the Yellowyoyo team…
Bryan Wright – Director of Strategy & Legacy
Though I cover many other sides of business now, by trade I’m actually an interior designer.
I’m a founding director with over 35 years of international experience working with brands in all commercial sectors across all of the design disciplines offered by Yellowyoyo.
To be honest I’ve a complete obsession with customer behaviour and the ways and means to influence that behaviour.
In the UK I’ve run retail projects for The Conran Shop, Debenhams, Dixons, Habitat, IKEA, Next, PC World, Travis Perkins, Virgin, WH Smith, Whitbread and Wickes and helped develop shopping centres such as Bluewater, Eldon Gardens, Grafton Centre, Nieuwe Passage in Holland and Princes Square.
Abroad I’ve worked with Ahold, MAB and Canon in Holland, IKEA in Sweden and The Conran Shop and TIMA in the USA. With my Yoyo team I’ve created office interiors and showrooms for TIMA, World Aluminium, Arise News, Canon UK, Canon Europe, Sharp Electronics, Accenture and ICL.
I pioneered the use of interactive media in the UK with Argos, Boots, BHS, Coutts Bank, Marks & Spencer, Mothercare, Nat West, Thomas Cook and Virgin. I’ve also helped to develop multichannel strategies for Argos, BT, Eurotunnel, Knight Frank and Mailsports.
Amanda Wright – Creative Director
I’m a founding director of Yellowyoyo, where I oversee everything graphics related.
I’ve 30 years of experience across every sector and in all aspects of graphic design, including corporate identity, print, packaging, retail, interactive design, event, exhibition and media.
Since qualifying with a BA Hons in Graphic Design, my career path has led me to work with some fantastic companies – 20|20, Enterprise IG, Fitch, Design House, Conran, Design in Action amongst others.
And I’ve had the opportunity to work with some great clients – in the UK they include Accenture, TIMA, Vanarama, Canon, Currys, Dixons, Ladbrokes, Orange, The Sanctuary, Texaco, Toshiba, Virgin and Wickes. Across Europe, Canon, Philips and Ahold, Foschini Group in South Africa and TIMA all over the world…
My real passion is logotype design, and I’m proud to be trusted by clients and given the opportunity to create lasting, innovative marques for their businesses. Client relationships really matter to me, I believe wholeheartedly that being ‘part of the team’ makes for project success.
I’m a keen networker too, so you’ll probably meet me out and about in Milton Keynes, London or sometimes further afield.
Al Salehian – Managing Director
I have over 25 years’ experience as a senior executive and commercial manager with a background in creating and leading global businesses. I have created high growth businesses and led international sales and marketing teams to open up new markets and increase revenue within a short period of time, sometimes under challenging market conditions. As a consultant I have worked on a range of projects and businesses including diversification strategies, new business launch, product development, sales and marketing, communications and entry into new and emerging markets.
I bring my extensive experience in business and media to help Yellowyoyo clients achieve their business goals, create a clear and effective communications strategy and have a focused growth plan to ensure they can overcome future market challenges.
Steve Mark – Associate Director
As a consultant, having worked with many SMEs from all sectors I’m well positioned to understand the needs of businesses. Having spent nearly five years working for one of the UK’s largest vehicle leasing brands in a senior marketing role, I understand the part brand plays in helping businesses to acquire and retain customers. Through this experience, and the 10 years of running my own small business, I’m well positioned to assist Yellowyoyo’s clients in their growth, through brand management, marketing strategy and digital marketing.
Over the years I’ve worked on every channel of marketing from social media, sports sponsorship and TV advertising to chat bots and growth hacking. With such a diverse set of tools I enjoy working with businesses to understand their needs and to then deploying a strategy and tactics to help them achieve their business goals.
Rachel Dempers – Associate Director
I’ve over 20 years of HR and coaching experience, working with senior leaders in fast-paced and highly matrixed environments. I’ve supported many C-suite leaders and their teams, providing successful development and executive coaching solutions. My executive coaching skills have inspired positive change within start-ups, fast-growing acquisition businesses and established blue-chip corporations.
I bring extensive HR and organisational/managerial experience to Yellowyoyo, having been the Executive Director EMEA for Dell for 3 years and Global Lead for Performance Practise for Dell for a further 18 months.
I’ll assist on all internal brand communication work for Yellowyoyo, given that it’s just as crucial to convey a brand’s message internally as it is externally.
Shaun Brownsmith – Finance Director
My role in the Yellowyoyo team is that of outsourced Finance Director. I’ve over 20 years’ experience of looking after the needs of owner managers and company directors, together with UK subsidiaries and multinational groups, specialising in audit, tax and general compliance and planning issues. And as a business owner myself, I not only understand the numbers, but also the other challenges client face in running their business.
I work closely with Bryan and Lisa to ensure that current performance and forecasts are in line with expectations and assist in developing overall financial strategy for the business.
Rebecca Lindley – Business Manager
I support the team in all elements of the organisation, from administration and processes to office management. With my 25 years of experience, leading complex projects – primarily with Abbey National and Santander – I’ve designed, managed, and implemented new procedures in banking, telecoms, and IT.
My passion for keeping things structured and organised yet simple, allows everyone stay more focused and to successfully deliver on their goals.
I believe business is all about the people. Although I only joined the team very recently, I know I’m so lucky to be working with such a forward thinking, experienced team – I’m looking forward to seeing where Yellowyoyo goes next!
Tracy Sharp – Senior Brand Consultant
I’ve a BA Hons in Graphic Design & Advertising and over 20 years’ experience across all sectors, markets, categories and channels.
It’s great being part of the team at Yellowyoyo. We’ve a shared passion for both strategic and design thinking and relish being able to bring ideas to life, by digging deeper – right to the heart of projects. I feel strongly that this is key to creating environments and user experiences that connect with people and to developing effective solutions that inform change.
I’ve worked and collaborated on a broad range of disciplines including brand and corporate identity, retail environments, packaging, print collateral, and digital communications for brands including: Argos, Tesco, Halifax Bank, KPMG, BT, Reliance Group, Land Securities and Ministry of Defence.
People say that my love of design is evident from the outset (just like Amanda) and that’s probably why I fit in here. We’re passionate, holistic thinkers who relish thought-provoking concepts that excite and engage, those with a difference and a often twist. That makes us smile…
Lisa Davis – Finance
I have the onerous job of keeping the team’s attention on the numbers when they’d often rather be strategising, debating or creating something!
I’m a Chartered Accountant and qualified with KPMG in London working with huge companies such as EDS and Fujitsu. I then moved to Interbrew and worked in a series of roles including cash control, stock management, stock valuation and process and logistics finance management. I was financial manager for nightclubs and venues as well as national and regional pub companies.
Stella – Reception
My reception manner can be quite enthusiastic, admittedly, but I’m working on it. I’m also happy to be in charge of recycling and document security and spend many an hour engrossed in ‘paperwork’. It’s a tough job…