print & digital associates brand clarity

Print & Digital Associates (PDA) was founded in 2011, by an experienced team of individuals from within the print industry, namely Harmsworth Printing, part of the Daily Mail Group.

Via both Brand Clarity and Brand Asset workshops, Yellow Yoyo were able to delve into the detail of the company, discussing and reviewing PDA’s services and target audience in order to develop the brand, before even considering any design or collateral. This detailed process ensures that their clients’ brand journey begins (or continues) on the right footing.

The brand clarity workshop commenced at the end of 2011, and subsequently the logotype, design of electronic and printed stationery, advertising and website followed.

In September 2012, the new company website went live, with the three team members feeling positive about the future, in harmony with their combined decisions and fully supportive of each other’s roles within the business.

“We’re delighted with the progress as a result of Yellow Yoyo’s assistance. They enabled us to put the necessary building blocks in place to grow the business.” David Wright Managing Director Print & Digital Associates