Business Strategy & Process

Success in business depends on robust strategies and efficient processes

WHY HAVE A business & process STRATEGY?

The absence of both means you’re driving without a dashboard or mirrors…

A data-driven business strategy acts as your decision-making compass, providing insights that help you navigate the market and stay ahead. It’s not just about collecting data, but using it to make smarter, evidence-based decisions that drive your company towards its goals.

Clear and efficient processes are the mechanisms that translate your strategy into tangible value for customers. They ensure your services are delivered with precision and consistency, which not only satisfies your clients but also streamlines your operations, reducing waste and enhancing profitability.

Looking for business clarity?

Want to increase your market share?

Want to have efficient processes that add value?



We collect data about your products and services, your market, competitors, your brand, marketing performance and create a data-led business strategy that positions you in the right market and on the right path to maximise your growth potential.

We then map out your entire processes and show you how your business can perform better and deliver more value to your customer.


Our data-led approach means you will see where your business currently sits within your market and where the potential is.

We ‘re the only company to combine robust business and market research methodology with process mapping techniques and make it accessible and affordable to the SME market. 

Take our free ‘How ready is your business for exit’ scorecard

This quick assessment takes just two minutes to complete.

We’ll then share your benchmark score and invite you for a FREE no obligation call to discuss the results and offer you our advice.

“The Yellowyoyo team identified our current and future market position. The plan was thorough and gave us a clear direction and implementation roadmap to position our business for future growth in a way that we hadn’t previously considered.

All of Yellowyoyo’s market analysis and opportunities proved insightful and 100% correct. They’ve delivered new business, brand and marketing strategies which we’re now successfully implementing together.

The difference with Yellowyoyo is that they’re experts who not only create business clarity but also work alongside you to realise your potential.”


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