Empathy, innovative thinking and collaboration are at the heart of everything we do – with our clients, our team, our partners and our community

We honed our skills setting up global businesses, running large teams and delivering multi million pound projects and turnover. We learnt from our experiences, establishing Yellowyoyo in 1998 as a talented team of inspiring, curious people delivering world class, relevant ideas.

Our decades of experience mean that we understand how to run businesses, deliver impact and enrich customer experiences across all channels. In a world where interaction and communication are ever changing, the only constant is that as channels develop, so must businesses and brands.

We’re proud of the longstanding relationships we have with those who trust us to ensure their businesses and brands are irresistible and en route to their desired exit. That trust and those relationships are the catalysts to our case study success stories.  They’re the proof that we continually strive for the best possible outcome and keep our clients’ – and team’s – best interests at heart.

OUR TEAM

Al Salehian

Managing Director

I have over 25 years’ experience as a senior business executive and strategist with a background in launching and leading global businesses. I have created high growth businesses and led international teams to take market share and increase revenue within a short period of time. I have consulted for, and advised, companies and government departments on leadership, organisational development, and strategic digital transformation. 

I believe that SME businesses are the beating heart of an economy which is why I am passionate about helping this sector innovate, grow, and succeed.

I also believe in education and helping the next generation of entrepreneurs which is why I am a Trustee of an Academy School Trust and a member of the National Governance Association. I have a Law Masters and an MBA (Oxon). 

I’m a founding director with over 35 years of international experience working with brands in all commercial sectors across all of the design disciplines offered by Yellowyoyo.

Amanda Wright

Creative Director

I’m a founding director of Yellowyoyo, where I oversee everything graphics related.

I’ve 30 years of experience across every sector and in all aspects of graphic design, including corporate identity, print, packaging, retail, interactive design, event, exhibition and media.

Since qualifying with a BA Hons in Graphic Design, my career path has led me to work with some fantastic companies – 20|20, Enterprise IG, Fitch, Design House, Conran, Design in Action amongst others.

And I’ve had the opportunity to work with some great clients – in the UK they include Accenture, TIMA, Vanarama, Canon, Currys, Dixons, Ladbrokes, Orange, The Sanctuary, Texaco, Toshiba, Virgin and Wickes. Across Europe, Canon, Philips and Ahold, Foschini Group in South Africa and TIMA all over the world…

My real passion is logotype design, and I’m proud to be trusted by clients and given the opportunity to create lasting, innovative marques for their businesses. Client relationships really matter to me,  I believe wholeheartedly that being ‘part of the team’ makes for project success.

I’m a keen networker too, so you’ll probably meet me out and about in Milton Keynes, London or sometimes further afield.

Email Amanda or call 07956 366053

Bryan Wright

Strategy & Legacy Director

Though I cover many other sides of business now, by trade I’m actually an interior designer.

I’m a founding director with over 35 years of international experience working with brands in all commercial sectors across all of the design disciplines offered by Yellowyoyo.

To be honest I’ve a complete obsession with customer behaviour and the ways and means to influence that behaviour.

In the UK I’ve run retail projects for The Conran Shop, Debenhams, Dixons, Habitat, IKEA, Next, PC World, Travis Perkins, Virgin, WH Smith, Whitbread and Wickes and helped develop shopping centres such as Bluewater, Eldon Gardens, Grafton Centre, Nieuwe Passage in Holland and Princes Square.

Abroad I’ve worked with Ahold, MAB and Canon in Holland, IKEA in Sweden and The Conran Shop and TIMA in the USA. With my Yoyo team I’ve created office interiors and showrooms for TIMA, World Aluminium, Arise News, Canon UK, Canon Europe, Sharp Electronics, Accenture and ICL.

Email Bryan or call 07711 696996

Steve Mark

Steve Mark

Marketing Director

As a consultant, having worked with many SMEs from all sectors I’m well positioned to understand the needs of businesses. Having spent nearly five years working for one of the UK’s largest vehicle leasing brands in a senior marketing role, I understand the part brand plays in helping businesses to acquire and retain customers. Through this experience, and the 10 years of running my own small business, I’m well positioned to assist Yellowyoyo’s clients in their growth, through brand management, marketing strategy and digital marketing.

Over the years I’ve worked on every channel of marketing from social media, sports sponsorship and TV advertising to chat bots and growth hacking. With such a diverse set of tools I enjoy working with businesses to understand their needs and to then deploy a strategy and tactics to help them achieve their business goals.

Email Steve

Rebecca Lindley

Rebecca Lindley

Business Manager

I support the team in all elements of the organisation, from administration and processes to office management. With my 25 years of experience, leading complex projects – primarily with Abbey National and Santander – I’ve designed, managed, and implemented new procedures in banking, telecoms, and IT. 

My passion for keeping things structured and organised yet simple, allows everyone stay more focused and to successfully deliver on their goals. 

I believe business is all about the people. Although I only joined the team very recently, I know I’m so lucky to be working with such a forward-thinking, experienced team – I’m looking forward to seeing where Yellowyoyo goes next!

Email Rebecca

Rachel Dempers

Rachel Dempers

Associate Director

I’ve over 20 years of HR and coaching experience, working with senior leaders in fast-paced and highly matrixed environments. I’ve supported many C-suite leaders and their teams, providing successful development and executive coaching solutions. My executive coaching skills have inspired positive change within start-ups, fast-growing acquisition businesses and established blue-chip corporations.

I bring extensive HR and organisational/managerial experience to Yellowyoyo, having been the Executive Director EMEA for Dell for 3 years and Global Lead for Performance Practise for Dell for a further 18 months.

I’ll assist on all internal brand communication work for Yellowyoyo, given that it’s just as crucial to convey a brand’s message internally as it is externally.

Shaun Brownsmith

Shaun Brownsmith

Finance Director

My role in the Yellowyoyo team is that of outsourced Finance Director. I’ve over 20 years’ experience of looking after the needs of owner managers and company directors, together with UK subsidiaries and multinational groups, specialising in audit, tax and general compliance and planning issues. And as a business owner myself, I not only understand the numbers, but also the other challenges clients face in running their businesses. 

I work closely with Al, Bryan, Rebecca and Lisa to ensure that current performance and forecasts are in line with expectations and assist in developing overall financial strategy for the business. 

Lisa Davis

Lisa Davis

Finance

I have the onerous job of keeping the team’s attention on the numbers when they’d often rather be strategising, debating or creating something!

I’m a Chartered Accountant and qualified with KPMG in London working with huge companies such as EDS and Fujitsu. I then moved to Interbrew and worked in a series of roles including cash control, stock management, stock valuation and process and logistics finance management. I was financial manager for nightclubs and venues as well as national and regional pub companies.

Email Lisa

Stella

Stella

Reception

My reception manner can be quite enthusiastic, admittedly, but I’m working on it… 

The team turn to me when they fancy a spot of decompression and I’m always very happy to oblige.

OUR VALUES

Authenticity

Only by being authentic can we live in our truest form, be our best selves and build trust with those whom we work.

Curiosity

We aim to be always questioning, exploring and learning. Being curious helps us to ensure that we’re adaptable, engaged and collaborative. 

Honesty

Not simply telling the truth.  Doing the right thing because it’s the right thing to do.  Honesty sharpens perception and allows us to observe with unbiased clarity.

Inspiration

We take our inspiration from a multitude of sources. It motivates us and feeds our courage and curiosity, enabling us to inspire others.

Loyalty

True commitment to each other, our clients and our community allows trust, understanding and respect to flourish.

Tenacity

We look beyond potential obstacles in determined pursuit of the very best.

“Yellowyoyo’s business support and guidance, design, innovation and management are exemplary.”

ANDY ALDERSON / FOUNDER & CEO OF VANARAMA

4 simple phases to preparing for and achieving growth

1

Discovery Call

The opportunity for you and us to ask relevant questions and test the potential team chemistry

2

Workshop

We help you open up issues inherent in your business and begin to indicate the plan to solve them

3

Strategy Created

The strategy to optimise your business platform and growth, together with the tasks required to achieve what’s agreed

4

Strategy Executed

We work with you to deliver the strategy and boost sustainable growth to enable a successful exit

Book a discovery call

At the beginning of a relationship building confidence in the partnership potential and asking pertinent questions is key.

This is the perfect opportunity to do just that.

Take our free ‘How ready is your business for exit?’ assessment

This quick assessment that takes just two minutes to complete. We’ll then share your benchmark score and a plan on how to improve on it.