Preparing For Your Marketing Strategy

23 May 2023

What do you need to consider to set yourself up for marketing success?

Developing a marketing strategy is an essential component of your business’s success. While having a marketing strategy doesn’t guarantee success, it does tip the odds in your favour and provides the business with the clarity it needs to make better decisions when it comes to which tactics to favour.

However, before diving into crafting the strategy itself, there are several crucial preparatory steps that must be taken to ensure a solid foundation.

This article outlines the essential groundwork that businesses should undertake to set the stage for a comprehensive and effective marketing strategy.

Gather historical performance data

Market research is the first step towards understanding the competitive landscape, target audience, and industry trends. Gather data on market size, customer demographics, competitor strategies, and potential opportunities or threats. This information will provide a clear picture of the market environment and enable you to create a marketing strategy that is well-informed and grounded.

Gather historical performance data

The importance of historical data in preparing a marketing strategy cannot be overstated, as it provides invaluable insights into past performance and market trends. Analysing historical data allows businesses to identify patterns, seasonal fluctuations, and the effectiveness of previous marketing campaigns, thus informing future decision-making. 

Define Your Value Proposition

Your value proposition is what sets your business apart from the competition. Before crafting a marketing strategy, it’s essential to define the value you bring to your customers that’s different from your competition. This will help you position your brand effectively and craft marketing messages that highlight your strengths versus your competition.

Set SMART business goals

Before developing your marketing strategy, establish specific, measurable, achievable, relevant, and time-bound (SMART) business goals. These goals will provide a clear direction for your marketing efforts and enable you to assess the effectiveness of your strategy. Additionally, having well-defined goals will help you allocate resources more efficiently and prioritise your marketing initiatives.

Determine Your Budget

Allocating an appropriate budget is crucial for the success of your marketing strategy. Before you begin crafting your strategy, determine how much money you can allocate to your marketing efforts. Consider factors such as expected return on investment (ROI), available resources, and industry benchmarks to establish a realistic budget that supports your marketing objectives.

Evaluate Your Current Marketing Assets

Assess your existing marketing assets, such as your website, social media profiles, email marketing lists, and content library. Identify any gaps, weaknesses, or areas for improvement, and plan how to address them in your marketing strategy. This evaluation will help you understand your current marketing position and guide your strategy development.

Assemble Your Marketing Team

A successful marketing strategy requires a team of professionals with diverse skill sets. Assemble a team that includes individuals with expertise in areas such as content creation, graphic design, social media management, and data analysis. Ensuring you have a well-rounded team in place before developing your marketing strategy will streamline the process and improve the quality of your output.

By taking the time to lay a solid foundation, your business can significantly enhance the effectiveness of your marketing strategy. 

Conducting market research, defining your value proposition, identifying your target audience, setting SMART goals, determining your budget, evaluating your current marketing assets, and assembling a skilled marketing team are all crucial steps in preparing for a successful marketing strategy. 

Once these preparatory steps are complete, you can confidently begin crafting a comprehensive marketing strategy that drives your business towards its objectives.

If you’d like to talk about your business’ marketing needs in more detail and would like to understand how we can help you adapt your marketing strategies, then contact us at, call 01908 980 400 or leave a message here.