TIMA - The International Media Associates
Launched in 2011, TIMA was built to be a disrupter and challenger to the well established broadcast content production and media services industry.
The Brief
We were engaged before the launch of company to create a brand that reflected the ambitions of the founders – to be positioned at the forefront of cutting edge technology and transform the established perceptions of worldwide media production.
TIMA set out to challenge the reactive approach of the biggest global players in the industry and to look at both the service provision and technology in a very different way.
Our Solution
We created a full brand and marketing strategy, designed and built the website as well as designing their iconic office in the heart of London and later in Paris and Washington DC.
Through our retained for brand and marketing support, TIMA was able to scale its business over a very short period of time which attracted private equity investors and culminated in a unique global partnership with Reuters.
Continued expansion meant we helped them launch TIMA Film, a factual content production company which was later merged with a digital media company as part of the exit strategy.
The impact on our business from our experience with Yellowyoyo was immense.
We were able to make a huge impact on the marketplace from day one. Our brand cut through the noise in the sector and stood clear with an identity that resonated, that had maturity and said we were a serious player. Our clients felt we’d been around for many years, even though we were a start-up.
Yellowyoyo’s pro active, creative approach together with not just their brand, but also business-focussed experience, enabled our rapid growth towards an exit that we had planned for and then were able to realise.
Sargon Isaac, Director
Their ability to go above and beyond for their clients is incredible
KRISTIAN MACKIE / INNOVATION HUB MANAGER AT MK:U
4 simple phases to preparing for and achieving growth
Discovery Call
The opportunity for you and us to ask relevant questions and test the potential team chemistry
Workshop
We help you open up issues inherent in your business and begin to indicate the plan to solve them
Strategy Created
The strategy to optimise your business platform and growth, together with the tasks required to achieve what’s agreed
Strategy Executed
We work with you to deliver the strategy – and the activations to boost sustainable growth and enable success
Book a discovery call
At the beginning of a relationship, building confidence in the partnership potential and asking pertinent questions is key.
This is the perfect opportunity to do just that.
Take our free ‘How ready is your business for exit?’ assessment
This quick assessment that takes just two minutes to complete. We’ll then share your benchmark score and a plan on how to improve on it.
