The rise of Gen Z: a new era for the workplace

30 January 2023

Born between 1997 and 2012, Generation Z are the youngest and most diverse in the workplace today.

With a strong sense of social responsibility and a desire for authenticity, this group is changing the way we think about work and priorities.

One of the key personality traits of Gen Z is their desire for authenticity. They’re looking for companies that align with their personal values and are transparent in their actions. It’s important to them that their employer’s doing good in the world and has a positive impact on society.

This generation is also more politically and socially conscious. It follows then that they want their employer to have strong ethical standards, values and beliefs. They’ll be attracted to companies that have a clear code of conduct and are committed to sustainable and responsible practices, ones that promote diversity, equity and inclusivity.

In terms of what matters to Gen Z in the workplace, they value work-life balance and flexibility. They’re looking for jobs that allow them to have a healthy balance between their personal and professional lives, and they want the freedom to work from anywhere and at any time. They also value creativity and innovation, and they want to work for companies that encourage them to be creative and not shy away from taking risks.

Gen Z is different from other generations in the workplace in several ways. They’re more digitally native and comfortable using technology in all aspects of their lives. They’re more entrepreneurial and independent, and value their personal brand and reputation. They’re less interested in the traditional career path, rather focussing on building a career that aligns with their personal values and passions.

Here are some interesting supporting stats:

A survey by Deloitte found that 70% of UK Gen Z workers believe it’s important for their workplace to have values that align with their own. A great example of this is Patagonia, known for its commitment to environmental sustainability and social responsibility.

Ethics and sustainability
A study by Accenture found that 80% of Gen Z workers in the UK believe companies should prioritise the environment over profits. The Body Shop, for example, is known for its commitment to ethical sourcing and sustainable practices. Graze also deserves a mention, promoting healthy eating, and with a focus on sustainability and ethical business practices.

Work-life balance
A survey by PwC found that work-life balance is a top priority for Gen Z workers in the UK. It identified that 60% would take a pay cut to secure this better balance. A great example here is John Lewis, who offer flexible work hours and work from home options. Another is global travel search engine Skyscanner, with its strong brand presence and a diverse and inclusive workplace culture.

Creativity and innovation
According to Dell Technologies, 85% of Gen Z workers in the UK believe creativity to be the most important skill in their future careers. Google, encourages creativity and innovation and is known for its innovative culture and support for employee creativity. Monzo’s also an attractive option, known for its innovative approach to banking and values-driven culture.

Entrepreneurial spirit
A study by Bank of America found that 55% of Gen Z workers in the UK have a desire to start their own business. Monzo is a good example, given its innovative approach to banking and values-driven culture. Also cutting-edge technology company Darktrace, that develops AI and machine learning solutions.

Gen Z is certainly bringing a new attitude to the workforce. Companies that respect and align with their values and support their desire for authenticity, ethics, and a work-life balance are more likely to be more attractive and have higher retention rates.

As more and more members of Gen Z enter the workforce, it’s important for companies to understand their unique perspective and adapt their practices to support this new generation of talented and socially conscious employees.

If you’d like to discuss the importance of relationships within the now five-generation workplace, get in touch.

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