Our Top 10 Essential Reading List for Marketers and Business Leaders

9 February 2023

Ready to sharpen your marketing skills this year? 

Check out these top 10 books as recommended by the team at Yellowyoyo – the ultimate reading list for marketers and business owners. 

Dive into everything from timeless classics like “Positioning: The Battle For Your Mind” to contemporary bestsellers such as “Brand Story”. Along with psychological persuasion techniques, learn how to make your business flourish this year – plus stay up-to-date on modern digital strategies and tactics.

Get an edge in your business today through these invaluable books on marketing, strategy, branding and business.

  • “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout
  • “Influence: The Psychology of Persuasion” by Robert Cialdini
  • “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout
  • “The Lean Startup” by Eric Ries
  • “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell
  • “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” by Michael E. Gerber
  • “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
  • “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
  • “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller and Jay Papasan
  • “Building a Story Brand” by Donald Miller

These top 10 marketing and strategy books are a great resource for anyone looking to improve their skills and succeed in the world of business. 

Whether you’re just starting out or an experienced professional, you’ll find valuable insights and practical advice in these books from some of the world’s foremost authors in marketing and strategy.

Whether you’re looking to build a successful startup, create a memorable brand or develop a winning marketing strategy, these books have something for everyone.

Want to know how our team at Yellowyoyo can help you?

If you’d like to discuss any of your Marketing, Brand Design or Business needs, we’d love to chat to you

You can contact us at hello@yellowyoyo.co.uk, call 01908 980 400 or leave a message here.