SIMPLE ANSWERS TO FREQUENTLY ASKED QUESTIONS

What does Yellowyoyo do – and what do you mean by ‘making businesses irresistible’?

We phrase our help in terms of making businesses ‘irresistible’ because we believe that being attractive isn’t enough – organisations need to be impossible to ignore. This might include creating a sharper strategy, a more credible brand, stronger marketing and a clearer path to growth or exit. That means creating a business that draws in the right customers, talent, investors and – when the time comes – buyers.

We do that through a mix of expertise and decades of experience in strategy, brand, design, marketing, operational focus and exit planning. Whether you need help clarifying your direction, repositioning your brand, engaging your market more effectively or preparing for a successful exit, we’ll help you build real value and long-term impact.

So, whether you’re scaling, shifting focus or getting ready to sell, we work with you to create a business that people want to buy from, work for, invest in – and ultimately, take over. We make you irresistible.

What size businesses do you work with?

It really depends on the type of support we’re providing. Our sweet spot for full exit strategy work, for example, is typically businesses with a turnover of between £1 and 5 million. For more focused projects – strategy, brand development or marketing, for example – we often work with far smaller businesses, and those at earlier stages of their journey.

What is the Perception Path?

The Perception Path™ a practical tool that helps businesses understand how they’re currently seen by the people who matter – and what needs to shift in order to become more relevant, credible and in demand. The model outlines five distinct stages of visibility and value: Invisible, Interesting, Investible, Irresistible and Indispensable.

Most businesses are somewhere in the middle – competent but not compelling. The Perception Path™ helps identify where you are, where you want to be, and what it will take to get there.

Whether your goal is growth, investment, or a successful exit, we use the model to bring clarity, structure and focus to your brand and business strategy – helping you move with purpose and confidence toward becoming a business that people actively choose: to buy from, to work for, to partner with, or to acquire.

Put simply: it’s the journey to becoming irresistible – and we’re here to guide you.

Can I attend The Lunch?

The Lunch is our invitation-only roundtable where we bring together curated groups of business leaders to explore and debate meaningful business topics. They’re always lively, honest and hugely enjoyable. If you’re interested in joining a future session, get in touch.

Do you run other events?

Yes. Alongside The Lunch and our keynotes at business expos and conferences, and mentoring presentations, we also host dedicated Exit Talks – honest, practical sessions on how to build a business that’s not just saleable, but sought-after. We also support the local charities and organisations that we support by championing what they do, which often involves speaking on their behalf at events. Keep an eye on our socials or contact us to find out what’s coming up.

I’d like to know more about your workshops – what do they involve?

Our workshops are tailored sessions for leadership teams, designed to cut through complexity and move your business forward. Whether we’re helping define your brand, sharpen your positioning or prepare for exit, we create space for clarity, challenge and decision-making. Each session is bespoke, shaped around your goals and run by senior members of the Yellowyoyo team.

We have a brand project. Can you help us with just that?

Yes, absolutely. We regularly work on focused brand and design projects. That might include brand identity, messaging, visual language or rollout support. But even with specific projects, we always take a strategic view to ensure the work aligns with your bigger picture.

Can you tell me what to expect when it comes to fees?

We work on both retainers and fixed-fee projects. The approach depends on the nature of the work, but every project includes a clear Scope of Works, transparent pricing, and an agreed schedule from the outset.

We already have a brand or marketing agency – can you still help?

Certainly. We’re often brought in to provide strategic clarity, repositioning support or exit planning alongside existing creative or marketing teams. We’re not here to replace your agency – we’re here to make everything work better together.

Do you only work with businesses planning to sell?

No – not all our clients are exit-focused. Many work with us to reposition, rebrand or re-energise. But even if a sale isn’t on the table right now, we always help you build long-term value and future-proof your business.

How do we get started?

It starts with a conversation – ideally face-to-face – so we can learn more about you and what you need. Once we understand where you are and where you want to go, we’ll talk through how we can help. If there’s a good fit, we’ll follow up with a fee proposal outlining the scope of work we’ve discussed and the associated costs.

What makes Yellowyoyo different?

Clients tell us it’s the way we combine clear thinking with real-world experience. We’re strategic, creative and commercial – and we’ve run businesses ourselves. We bring straight-talking advice, tailored solutions and a team that’s in it with you.

Do you only work in Milton Keynes?

Not at all! While we’re proudly based in MK and actively support our local business community, we work with clients all over the UK and internationally.

If your question’s not answered here, then please do get in touch.