Giving MK Signpost a creative hand

2 June 2020

Recently we were asked for help by a local charity, MK Money Lifeline.

They needed visual branding for an initiative, MKSignpost, a financial signposting helpline service run by qualified expert volunteers. Funded by a MK Community Foundation Covid-19 Emergency Appeal award, the initial plan is to provide the service for a 12 month period.

We’ve created an identity and collateral to help to promote the much need service, which aims to reassure, provide information and guide those in financial hardship due to the pandemic towards organisations that can assist them.

“Yellowyoyo understood not only the brief but the ethos of MK Money Lifeline and the nature of the new signposting service. Approachable and warm, they were able to translate the objectives into a graphic form which has a significant visual impact.

It was a very positive experience working with Yellowyoyo and would recommend them.”

IAN ANDERSON / CENTRE MANAGER FOR MK MONEY LIFELINE

The helpline service will be manned Monday to Friday 11 – 8 and on Saturdays 10 – 4 on 0800 121 8321.