We very much enjoyed working with the team at Geoffrey Leaver Solicitors to strategically and creatively redevelop their brand.
It’s always an honour to be trusted to help guide a business when it steps into waters in which it can, on occasion, feel challenging. What began as a conversation about a refreshed website, became a full strategic overhaul of the business and complete facelift of the brand identity and all collateral.
Our relationship with Geoffrey Leaver continues to be a very positive one.
Reflected throughout both strategy and supporting collateral should be the importance of ‘local’, with the business firmly evidencing its 50+ year roots as a Milton Keynes based business that works nationally, and in the insistence that those helping them deliver the project be local too.
The emphasis on ‘local’ has been demonstrated through the use of imagery of their team on location in the city.
The project became a thorough overhaul of not only the strategic direction, but also every visual element of the brand, its tone of voice and personality.
From brochures, folders and business stationery to signage and banners, website and digital design to advert styling.
The black and white photographic style that we chose goes a long way to build on the strong visual identity.
My brief was to ‘update the website’ but as we embarked on the project it became clear that this was a fantastic opportunity to review and strategically refresh the creative look of the firm.
I would like to say a particular thank you to Amanda and the team at Yellowyoyo, who embraced the challenge, delivered a powerful brand strategy and produced a great new look of which we are immensely proud.Paula Stuart, Marketing Partner
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