Wickes
Wickes are one of the UK’s largest building supplies merchants to the DIY enthusiast and especially to the trade.
The Brief
Yellowyoyo were approached by Wickes with a view to developing a new Brand Personality strategy covering all aspects of the application of their brand and associated signage, tone of voice and general communication to customers.
Put simply, the Brand Personality guidelines were to define what Wickes said to customers, where they said it, and what it looked like.
Our Solution
The eighteen month project encompassed positioning, design and implementation of all store elements, both 3D and graphic.
We utilised 3D modelling during the process to enable Board members to see and approve the full reach of the project.
The eventual guidelines document covered all aspects of the brand application – from colour and logotype to correct use of terminology and tone of voice, right through to signage and promotion throughout the store.
The project culminated in the creation of a new Flagship superstore concept in Maidenhead.
Design and Branding agencies came and went quite frequently at Wickes until we experienced Yellowyoyo.
Not only did they ‘get’ the Wickes brand instantly, they substantiated all of their proposals with a clear, robust and often challenging logic that supported and added to the development of the brand for the future.
What a great team.
Andrew Perks, Brand Design Controller, Wickes
Their ability to go above and beyond for their clients is incredible
KRISTIAN MACKIE / INNOVATION HUB MANAGER AT MK:U
4 simple phases to preparing for and achieving growth
Discovery Call
The opportunity for you and us to ask relevant questions and test the potential team chemistry
Workshop
We help you open up issues inherent in your business and begin to indicate the plan to solve them
Strategy Created
The strategy to optimise your business platform and growth, together with the tasks required to achieve what’s agreed
Strategy Executed
We work with you to deliver the strategy – and the activations to boost sustainable growth and enable success
Book a discovery call
At the beginning of a relationship, building confidence in the partnership potential and asking pertinent questions is key.
This is the perfect opportunity to do just that.
Take our free ‘How ready is your business for exit?’ assessment
This quick assessment that takes just two minutes to complete. We’ll then share your benchmark score and a plan on how to improve on it.
