Who would have thought!

Who would have thought, given the Suffragette movement in the early 20th Century, that we would still have so much enthusiasm for female-only businesses in seemingly traditional alpha-male enterprise! Meet Emma Hall, painter and decorator, based in Aylesbury in Buckinghamshire.  Emma established her business in 2001, following a very mixed bag career of foreign travel, […]

The International Media Associates (TIMA) Case Study

TIMA is at the forefront of cutting-edge technology transforming and delivering established perceptions of worldwide media production in new and innovative ways. The team’s experience and comprehensive knowledge of content presentation and consumption enhance programme creation and production in news, events and current affairs programmes, catering for all video needs across all platforms. Issue TIMA […]

Team McLaren Case Study

Team McLaren is the official worldwide Vodafone McLaren Mercedes membership programme (or fan club). The programme exists to reach out and engage with fans and to allow them to get closer to the team, and to the action, for a small annual fee. Issue For 2013, it is Team McLaren’s vision to leverage this engaging […]

Riverside, Tranquillity and Cream Tea

Occasionally a project comes along which is just a sheer delight in every way. Cue Whittington’s Tea Barge and step aboard… “Contemporary surroundings combined with traditional breakfasts, lunches and afternoon tea” – immediately I feel a sense of calm! The venture is the brainchild of Andy Craig, former consultant and sales exec.  Andy is a […]

Hello world!

In May 2011 Yellow Yoyo became 13 years old and we had previously decided to mark the occasion by designing and launching a new website. We wanted to develop a much better illustration of the breadth of the business and present in more detail the brand offer we give to each of our six vertical […]


Business founder and owner Darren Card was recommended to us by his business partner Pip Thomas, who has had many previous business brands created and nurtured by Yellow Yoyo. Darren had several businesses he wanted to brand as a group. Yellow Yoyo’s solution was to develop a single brand with a particular copy style with […]


Re-branding any business needs careful thought and great communication with customers. Omitting the company name completely in a rebranding is therefore a particularly brave thing to do and did not go down particularly well on Facebook and other social media when first announced early this year which began to indicate that Starbucks might have to […]