Sharp Electronics
Our working relationship with Sharp Electronics started when PR agency 3 Monkeys Communication introduced us to their client Sharp Electronics, with a view to us helping them with a product launch.
The Brief
3 Monkeys had selected Paramount, Centrepoint as the perfect venue to showcase the launch of Sharp’s innovative Quattron 4-pixel technology, which at the timewas a technologically ground-breaking product.
Our Solution
We were responsible for all interior design and space planning, sourcing of props, furniture, build, onsite management and all staffing.
The launch event ran for 3 days and was open to Sharp’s existing and prospective supplier network. It became one of the most successful events they had ever run.
Following the Centrepoint event Sharp asked us to consider how to help them to more effectively showcase their products in the future.
Our solution was to suggest the creation of a ‘permanent exhibition’ showrooms in both their Stockley Park Head Office and Cavendish Square Office.
These were designed and project managed by Yellowyoyo as adaptable spaces within Sharp’s offices. They served as perfect environment for Sharp to display, and keep up-to-date, their ranges across the various sectors that they support. It enabled them to present them to their clients in a flexible, controlled space, whilst also removing the need to continually find and budget for external venues.
Yellowyoyo came highly recommended to us three years ago. At the time we were looking for an innovative, creative agency and they delivered something that was really different and ground breaking for us to launch our product.
In addition to working on launch events, they’ve also completely re-designed and rebranded our B2B and consumer showrooms. They’ve also worked with us on production of our graphics and we work very closely with them when we attend major UK events and exhibitions.
What really excites me about working with Yellowyoyo is the fact that they are not just looking at where our brand is now, but where we need to be in the future, which helps us keep one step ahead of our competitors in our marketplace.
For me that is world class.
Martin Arnold, Marketing Communications Manager Sharp Electronics
Their ability to go above and beyond for their clients is incredible
KRISTIAN MACKIE / INNOVATION HUB MANAGER AT MK:U
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Workshop
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Strategy Created
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Strategy Executed
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