In May 2011 Yellow Yoyo became 13 years old and we had previously decided to mark the occasion by designing and launching a new website. We wanted to develop a much better illustration of the breadth of the business and present in more detail the brand offer we give to each of our six vertical […]

Business founder and owner Darren Card was recommended to us by his business partner Pip Thomas, who has had many previous business brands created and nurtured by Yellow Yoyo. Darren had several businesses he wanted to brand as a group. Yellow Yoyo’s solution was to develop a single brand with a particular copy style with […]

Re-branding any business needs careful thought and great communication with customers. Omitting the company name completely in a rebranding is therefore a particularly brave thing to do and did not go down particularly well on Facebook and other social media when first announced early this year which began to indicate that Starbucks might have to […]